Signage is one of the most efficient and effective communication media available. Signage help people find you; they reach people who are passing by your establishment. In short, signage tells people what you are selling. On-premise signage is the most effective and efficient means of commercial communication because they are inexpensive, always on the job, and directly oriented to the trade area of your business.
Signage communicates to potential customers twenty-four hours a day, seven days a week. Every time people pass your business they see your signage design. The mere repetition of the message will help them remember your business. Signage are practical because nearly everyone is used to looking at and reading signage. People often read and remember Studies have shown that people read and remember what is on signage